Ecommerce CRM resembles a conversation with a customer in a store. It involves observing a customer's interests and the types of products they are searching for, followed by a tailored suggestion, like "How about this?" to encourage a purchase. In the digital space, without an employee to constantly observe customer behavior, we rely on data and targeted messaging as our approach. Let's delve into these four methods.

Ecommerce CRM Execution Strategy 1: On-site Popup

Imagine asking a newly arrived customer, "Are you looking for this product?" 

This query is the essence of the first message conveyed by an on-site banner to a visitor of an online store. It allows you to discern the customer’s needs and deliver personalized messages through detailed targeting. Examples include:

1. Are you looking for this product?
Aimed at customers hesitating to make a purchase because they can’t locate what they desire.

2. How about this product, purchased by 342 other shoppers?
For customers undecided on what to purchase.

Ecommerce CRM Execution Strategy 2 : Email Campaign

To catch their interest, “You might be interested in this deal!"

Email campaigns serve as a direct line to customers who have shown interest by visiting your site and opting in for marketing communications. This strategy enhances the chances of revisits and repurchases by tailoring email content to reflect the customers' past interactions with your site.

1. "Just got a mark-down on your Favorite Picks!"

Suggest specially priced items to customers who showed interest but haven't yet made a purchase.

2. "Your cart item is now low in stock!"

Remind customers about items in their cart that are running out, nudging them towards making a decision.

Ecommerce CRM Execution Strategy 3 : Structuring a campaign based on the 5W1H 

How to easily design an Ecommerce CRM Marketing Campaign

You might already be familiar with the first two methods. However, the prospect of initiating a CRM campaign can seem daunting, given the complexities involved in designing one. Crafting a CRM campaign requires careful consideration of various conditions, including the target audience, timing, and materials needed. A useful strategy is to structure your campaign around the 5W1H approach. This method will guide you in creating a comprehensive system tailored to CRM, encompassing the target audience, optimal timing, and necessary materials effectively.

Ecommerce CRM Execution Strategy 4: Automation Solution

The quickest path to launching Ecommerce CRM

Ecommerce CRM often encounters obstacles, especially for many business owners with limited resources. The absence of a professional data analyst and dedicated marketing team can make the task seem insurmountable. In such situations, a Ecommerce CRM automation solution can be a game-changer. Automation tools offer comprehensive support, encompassing analytics, targeting, the creation of personalized materials, message distribution, A/B testing, and the analysis of outcomes. We'll demonstrate the extent of automation possible with Datarize, illustrating how it can significantly streamline the Ecommerce CRM marketing process.

In Datarize’s approach, it gathers information from an online store's database, including customer details, purchase history, shopping behavior, and other behavioral data such as acquisition sessions, page views, and clicks, to initiate data analysis. Utilizing this analytics, Datarize identifies areas within the sales funnel that require optimization. It then recommends targeted audiences and CRM campaigns, such as on-site banners. Datarize’s automated messaging campaign enables you to select a target audience and recommend a product with just a single click. The operational tasks are further streamlined through the use of an MAB algorithm, which prioritizes the display of products with a higher likelihood of conversion. The effectiveness of each campaign is re-evaluated, with the results and recommendations for new campaigns compiled into a report. As demonstrated, Datarize’s solution is highly automated, offering a practical and efficient entry point into Ecommerce CRM Marketing.

*MAB Algorithm: The MAB (Multi-Armed Bandit) Algorithm optimizes selection by prioritizing options with a higher probability of success, akin to choosing the most promising slot machine in a group of more than two.

Closing Thoughts

Ecommerce CRM is increasingly becoming a competitive factor in online stores. If you haven't started yet, why not try the four methods we suggested in our blog? Once you grasp these four basics of CRM, you will be able to execute these strategies with ease. Consider enhancing your online store's competitive edge through CRM.