“Wouldn't marketing that is carefully considered and planned by individuals be more effective?”

“Is marketing automation absolutely necessary?”

“Automation is a very abstract term. Specifically, from which point to which point can automation be implemented?”

As the marketer for Datarize, I've been receiving many inquiries about marketing automation lately. It's a trending topic that's attracting a lot of attention, yet accurate information seems hard to come by. Therefore, I'd like to take this opportunity to explain why automation is essential in marketing and to outline the precise advantages it provides.

The Era of Marketing Automation in Ecommerce

Recently, marketing automation has been gaining global focus, with platforms like HubSpot and Salesforce Marketing Cloud receiving significant attention. Adobe, through its acquisition of Marketo, is offering the Experience Cloud as part of its focus on marketing automation. These services are being actively utilized by global corporations, including Cisco, IBM, Coca-Cola, and Netflix. Furthermore, the realm of performance marketing is also shifting towards automation. Companies such as Meta and Google are leveraging machine learning to automate targeting, operations, and performance analysis.

4 Reasons why ecommerce have no choice but to choose marketing automation

Utilizing ecommerce marketing automation solutions enables the production of highly accurate and personalized content, grounded in data analytics. For a closer look, let's examine how an ecommerce marketing automation tool like Datarize contrasts with traditional content creation methods. Imagine launching a campaign aimed at customers who abandon their shopping carts on the checkout page. Typically, conventional strategies might lean towards offering discounts through coupons, mainly due to the difficulties in extensively personalizing content. However, what if the response to coupons is lukewarm, or there's a demand for more cost-effective promotional materials? With ecommerce marketing automation, it becomes possible to harness interest-specific product information to craft compelling, automatically generated content efficiently.

2. An effective marketing operation based on data.

Datarize not only crafts advertising materials but also dynamically prioritizes campaigns and advertisements based on their real-time performance. It employs the Multi-Armed Bandit (MAB) algorithm to manage campaigns efficiently. The MAB algorithm essentially bets more heavily on the option that has a higher likelihood of success, similar to choosing the more promising slot machine out of two. Initially, Datarize dispatches two sets of advertising materials in an equal 5:5 ratio. Then, based on the analysis of click-through rates and Purchase Conversion Rates (CVR), it gradually increases the distribution of the more effective material. Furthermore, Datarize leverages both behavioral data and meta-data (such as purchases, cart activities, coupons, product preferences, categories, etc.), enabling it to pinpoint customers' needs and determine the optimal timing for engagement.

3. Enhanced Work Efficiency

Automated marketing extends its benefits beyond directly influencing customers by significantly enhancing the efficiency of marketing tasks and personnel. It automates design and operations, reducing the need for constant monitoring and immediate responses. This automation also reduces repetitive tasks, allowing staff members to concentrate on activities that directly impact results. Moreover, the reduction in preparation time enables the swift execution of various campaigns, facilitating the rapid identification of the most successful strategies.

4. Boosted Return on Advertising Spend (ROAS)

Reducing repetitive tasks, enhancing productivity, achieving accurate personalization, and executing effective campaigns all contribute to a significant increase in Return on Advertising Spend (ROAS). ROAS is calculated by dividing the profits generated by an advertising campaign by the cost incurred for the campaign. Datarize recently conducted an analysis on the ROAS of 1,000 personalized messages over a 30-day period to measure the impact of marketing automation. The findings revealed an average increase of 3,316% in visits and a 951% rise in clicks, indicating a substantial improvement. This demonstrates that while resources were minimized, there was a marked escalation in results.

Ecommerce Marketing Automation Solutions, with Freedom in Customizations.

Despite concerns about the difficulty of customization with automated solutions, Datarize effectively addresses this issue, contrary to some clients' apprehensions. The key lies in the ease with which elements can be customized. Datarize enables users to tailor audiences, campaigns, and advertising materials through its intuitive features and settings. Without the need for a separate data solution, users can specify product and category preferences, checkout criteria, purchase probability, and more to define their target audience. Additionally, Datarize allows for the flexibility to automatically generate audiences and create advertising materials, or conversely, to produce advertising materials automatically and manually segment audiences for campaigns.

Essential Strategy for Ecommerce, Marketing Automation

Even major brands such as Nike, Rush, and Asics are rapidly adopting automated marketing solutions for their ecommerce business. Domestic online retailers are also leveraging marketing automation solutions. This demonstrates that automated marketing is not merely a convenient option but a critical strategy for revenue growth in e-commerce. If you're still uncertain about marketing automation, why not start with smaller campaigns to test its effectiveness